Many companies dream of the day when their marketing content goes viral on social media resulting in thousands of shares, Facebook "likes," retweets, comments and even TV news coverage. social media marketing tips This brings a certain amount of glory and can result in much more exposure for the brand.Marketers should create any content for a company with the intent of somehow sharing it via social media, though social media posts are currently weighed as part of Google’s search algorithm, according to Google engineer Matt Cutts. But amid the cacophony of the internet, how can one company's content rise above the rest? Breaking up text content with large, appealing images results in content that's more likely to be shared.Don’t limit yourself to the standard buzzwords for your industry when coming up with new pinboards. A bakery naturally needs pinboards for cupcakes, wedding cakes and other baked goods. But more unusual topics, like the world’s oldest pastry recipes, campground baking or ways to dress up products your customers purchase help you stand out from the crowd.Use a dedicated storyboard to unfold a tale over several days or weeks. Send your mascot on a journey around the major landmarks of your town or share a series of pins that demonstrate how a customer used your product to solve a problem.Is your whole office is helping build a Habitat for Humanity home? Are your developers engaged in a weekend hackathon ahead of your next software version release? Take and pin pictures along the way so customers can follow your progress and get a peek behind the curtain. Pinterest is a perfect format for telling captivating stories that keep followers coming back to see how those stories turns out. social media marketing world UNICEF captivated over 1,600 followers by creating a pinboard for an underprivileged young girl in Sierra Leone and pinning pictures of things she might wish she had access to, like running water and shoes. In this example, it’s unclear if the teen is fictional or real, so be sure to make the distinction before developing a story that tugs at heart strings or encourages viewers to donate to a cause.