Sites like Etsy, Amazon and eBay have made it easier than ever to open an online store and jump on the e-commerce bandwagon. best social media marketing This is both a blessing and a curse for aspiring entrepreneurs: Just about anyone can get a store up and running in a matter of minutes, but that means a whole lot more competition in the marketplace.The best way to stand out from the crowd is to have a solid marketing strategy that takes advantage of popular social media sites. E-commerce software provider 3dcart, which recently announced a partnership with Facebook to offer a $50 ad credit to its merchants with a Facebook advertiser account, knows how important social media marketing is for online store owners. Jimmy Rodriguez, 3dcart's chief technical officer, said in a statement that advertising on Facebook is essential for success in today's e-commerce market."For many online merchants, Facebook is more than a tool to drive sales," said the company's statement. "It's a platform to market and sell products, build brand identity and interact with customers. Social share buttons should be featured throughout your e-commerce website. Like buttons allow customers to engage and share your content with friends. Once a customer likes your page, he/she will regularly receive your company's status updates in their newsfeed. It's also a customer service portal that needs to be monitored and manned around the clock. Use Facebook to reach out to customers, respond to questions and resolve complaints.
Now that you've filled your page with content, it's time to promote the heck out of it.Add social media follow buttons to your website and your emails so it's easy for your website visitors and email recipients to find and connect with you on Facebook. marketing by social media Try embedding a Facebook Like Box in your blog's sidebar. Consider doing a dedicated sent to your contacts to alert them that you're on Facebook. Without promotion, it will be much harder for your page to grow. Here are some other great ways to increase your social reach. Market promotions. There's no better place to market specials and promotions than Facebook. Create discount codes and offer those codes exclusively your Facebook fans. This will entice consumers to frequent your fan page in search of great deals.Vary your content. Diversity is key in social media, so it's never a good idea to post only one type of status update. When sharing updates remember to mix it up and always strive for new ways to engage your audience.Engage your customers. If a customer posts a reply to one of your posts, take the time to respond. Facebook is meant to be interactive, and this is a two-way street that you need to pave as the merchant.Sell without selling. Your Facebook fans don't want you to sell to them 24/7. Rather than pushing products every chance you get, create and share helpful articles, behind-the-scenes videos and relevant customer testimonials. You can also try creating a poll or competition, or even pose interesting questions and topics for debate.
Remember back in tip when we recommended using tracking URLs? Here's why: In your marketing analytics platform, you'll then be able to track how many clicks those URLs are getting, and thus, how much traffic they're referring to your website. social media marketing strategy And if you have closed-loop marketing, you'll be able to attribute leads and customers to those specific Facebook efforts. Pretty sweet, right?Besides your bottom-line metrics, you should also dive into your page's Facebook Insights so you can track Facebook-specific engagement metrics. Here, you'll be able to analyze things like the demographics of your fans and (if you have more than 30 Likes) the demographics of the people who are actually engaging with your page. You'll also get insight into how people are interacting with different posts on your page which you can use to modify your Facebook content strategy to publish more of what works, and less of what doesn't.You can access your Facebook Insights via the tab at the top of your page. A lot of people know about events on Facebook, which have been around for a while and are commonly used, but not a lot know about how you can advertise events on Linkedin. While Linkedin got rid of their events features a few years ago, there’s still a loophole you can use to advertise your event on the professional networking site; you can create a Showcase Page, which is a subsection attached to your Company Page that you can create on Linkedin (for those who are unfamiliar with Linkedin, think about the different tabs and sections on Facebook Pages).
Speaking of monitoring the interactions your fans have with your page, don't forget about comments. You can monitor and respond to comments via the 'Notifications' tab at the very top of your page. social media marketing companies While it may not be necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there (especially to stay on top of potential social media crises), and aim to interact with your Facebook fans on a regular basis. If you need help figuring out what's worth responding to in social media, check out this helpful flowchart.Now that you know what works for you on Facebook, it might make sense for you to put some additional oomph behind posts you know resonate with your audience.Putting a little bit of your budget into Facebook ads can go a long way especially if you're making data-driven decisions. Learn more about the types of Facebook ads available and what makes a successful Facebook ad in this blog post. While hashtags haven’t taken off on Facebook, they’re huge on Twitter and Instagram. Having a branded hashtag to promote your event will make it easier to do so. Once people start picking it up and using it themselves, it can be used to generate conversation and excitement around your event, as well as giving you free advertising that has the potential to go viral. The more the hashtag—and content about your event—spreads, the more hype it creates as more people find out about it, resulting in increased attendance at your upcoming event.
Now that you've filled your page with content, it's time to promote the heck out of it.Add social media follow buttons to your website and your emails so it's easy for your website visitors and email recipients to find and connect with you on Facebook. marketing by social media Try embedding a Facebook Like Box in your blog's sidebar. Consider doing a dedicated sent to your contacts to alert them that you're on Facebook. Without promotion, it will be much harder for your page to grow. Here are some other great ways to increase your social reach. Market promotions. There's no better place to market specials and promotions than Facebook. Create discount codes and offer those codes exclusively your Facebook fans. This will entice consumers to frequent your fan page in search of great deals.Vary your content. Diversity is key in social media, so it's never a good idea to post only one type of status update. When sharing updates remember to mix it up and always strive for new ways to engage your audience.Engage your customers. If a customer posts a reply to one of your posts, take the time to respond. Facebook is meant to be interactive, and this is a two-way street that you need to pave as the merchant.Sell without selling. Your Facebook fans don't want you to sell to them 24/7. Rather than pushing products every chance you get, create and share helpful articles, behind-the-scenes videos and relevant customer testimonials. You can also try creating a poll or competition, or even pose interesting questions and topics for debate.
Pin important posts to the top of your page
When you post new content to your Facebook Page, older posts get pushed farther down your Timeline. social media marketing But sometimes you may want a specific post to stay at the top of your page for longer -- even after you publish new updates. To solve for this, Facebook offers the ability to "pin" one post at a time to the top of your page. You can use pinned posts as a way to promote things like new lead-gen offers, upcoming events, or important product announcements. To pin a post, click on the drop-down arrow in the top right corner of a post on your page, and click 'Pin to Top.' It will then appear at the top of your page, flagged with a little orange bookmark. Just keep in mind that you can only have one pinned post at any given time. If a customer sends you a private message or voices a complaint, reply in a timely fashion. Failing to do so could potentially hurt your online reputation. This will help make your business more authoritative and trustworthy. Customer service is key. Facebook isn't just an extension of your company's marketing. On certain social media platforms, you can create events that you can invite people to and update with relevant information, as well as potentially gauging interest and future attendance.Facebook events are one of the most frequently used event features used on social media. They can be both secret or public, and you can have them set to invitation only or so that anyone can join them. With Facebook events, you’ll see whether users say they’re going, “maybe” going, or not going, as well as how many were invited.Remember back in tip when we recommended using tracking URLs? Here's why: In your marketing analytics platform, you'll then be able to track how many clicks those URLs are getting, and thus, how much traffic they're referring to your website. social media marketing strategy And if you have closed-loop marketing, you'll be able to attribute leads and customers to those specific Facebook efforts. Pretty sweet, right?Besides your bottom-line metrics, you should also dive into your page's Facebook Insights so you can track Facebook-specific engagement metrics. Here, you'll be able to analyze things like the demographics of your fans and (if you have more than 30 Likes) the demographics of the people who are actually engaging with your page. You'll also get insight into how people are interacting with different posts on your page which you can use to modify your Facebook content strategy to publish more of what works, and less of what doesn't.You can access your Facebook Insights via the tab at the top of your page. A lot of people know about events on Facebook, which have been around for a while and are commonly used, but not a lot know about how you can advertise events on Linkedin. While Linkedin got rid of their events features a few years ago, there’s still a loophole you can use to advertise your event on the professional networking site; you can create a Showcase Page, which is a subsection attached to your Company Page that you can create on Linkedin (for those who are unfamiliar with Linkedin, think about the different tabs and sections on Facebook Pages).
Decide whether you want Facebook fans to message you privately
If you want your Facebook fans to be able to privately message you directly through your page, social media marketing plan definitely enable the messages feature you can enable and disable messaging capabilities via the 'Messages' tab at the very top of your page, but only if you're an administrator of the page. We recommend enabling messaging on your page to make it as easy as possible for your fans to reach out to you but only do so if you have the time monitor and respond to your messages. If you can't dedicate resources to checking your message inbox, make it very clear in your 'About' snippet what the most direct way to get in touch with you is and then of course actually respond to those inquiries from your fans.Once you’ve created a Showcase Page, you can share it with relevant audiences, link to it in Linkedin Pulse posts, and post relevant updates about your upcoming event. Linkedin is commonly vastly underestimated as far as social media marketing goes, but it has a ton of potential to help you increase event awareness and attendance. It’s no surprise that you’ll want to post frequently—and across as many platforms as possible—to boost event attendance. After all, the more posts you have, the more hype you’ll create, and the more chance new people will see it.You want to post relatively frequently about your upcoming event so people learn about it and don’t forget. You don’t want to spam users every couple hours, with all the solely on the event.Especially if you regularly host events, that will just lose you followers.Speaking of monitoring the interactions your fans have with your page, don't forget about comments. You can monitor and respond to comments via the 'Notifications' tab at the very top of your page. social media marketing companies While it may not be necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there (especially to stay on top of potential social media crises), and aim to interact with your Facebook fans on a regular basis. If you need help figuring out what's worth responding to in social media, check out this helpful flowchart.Now that you know what works for you on Facebook, it might make sense for you to put some additional oomph behind posts you know resonate with your audience.Putting a little bit of your budget into Facebook ads can go a long way especially if you're making data-driven decisions. Learn more about the types of Facebook ads available and what makes a successful Facebook ad in this blog post. While hashtags haven’t taken off on Facebook, they’re huge on Twitter and Instagram. Having a branded hashtag to promote your event will make it easier to do so. Once people start picking it up and using it themselves, it can be used to generate conversation and excitement around your event, as well as giving you free advertising that has the potential to go viral. The more the hashtag—and content about your event—spreads, the more hype it creates as more people find out about it, resulting in increased attendance at your upcoming event.
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