Tuesday, 1 December 2015

Rules For Effective Social Media Marketing Strategies

It is important to revisit the whys and hows of social media marketing strategies often if you are a brand or a company. You have to constantly stay up-to-date with how things work and how things change when it comes to the top social media services. social media marketing agency It’s not an easy task, I can tell you that, but it’s necessary if you want to stay ahead of the game. Knowing what way social media is swaying is one of the most profitable pieces of information you can utilize when planning your marketing campaign.Since click through rates are getting continuously worse on the top social networking services, we all have to regroup every once in a while in order to make an effective impact. Influence is no longer gained the same way it once was, and reaching a larger audience is becoming more and more difficult. The effect is usually that when a new social media service becomes popular, the click through rate of your posts and shares are incredibly higher than after a few years of that site being in the limelight. It’s like people are getting more and more saturated with social media marketing campaigns, in whatever form or shape they come in, and they decide more carefully what they are going to click on to check out. Time becomes more valuable in a way, and it’s important to spend it wisely.We are continuously trying to improve our own influence as well as help you improve yours on the different social networking services, and this is in a way an attempt to help you look at social media marketing strategies in a different light. Implementing new standards and approaches can sometimes mean a whole lot more influence on the Internet. Still, creativity is one of the most important factors when it comes to social media marketing strategies.
In yet another attempt to help you gain more influence and reach when applying your social media marketing strategies, I have dug up an infographic that might come in quite handy. social media marketing company It’s called 21 Rules For Effective Social Media Marketing Strategies and is presented to us by Social Metrics. It’s a particularly useful piece of infographic that might shed a bit of light on how to break through the noise and allow you to actually execute that creativity of yours to gain more followers and influence.I am not one to jump on new social media trends right when they are announced. Why? Well, I mostly like to observe people’s reactions for a while in order to see how it progresses first. Call it a calibration time if you will. It’s a way to finalize a more creative plan than perhaps most people introduce into their social media marketing strategies. And, that’s kind of a shame really. People can accomplish a whole lot if they just look at things a little bit more creatively. Try to find new angles, and you will find that good social media marketing strategies aren’t that hard to discover. An editorial calendar is a valuable tool for defining the who, what, when and where of your social strategy. What topics will you address? How frequently will you post, and to which networks? This clear framework serves as the foundation of your social media marketing plan, but it must be flexible enough to readily adapt to audience feedback. If you’re posting seven times each day and losing followers, tone down the frequency for a few days and measure results. Social media is built around engagement, and it requires continuous input from you or your social marketing manager.

Social media marketing is effective

In 2015, we’re seeing a bit of a backlash again social media with some saying that social media is a waste of time and even an ‘infantile delusion’.We disagree! Social media is here to stay and will only grow in importance. social media marketing plan template Social media has transformed the marketing of many businesses since it is a fantastic way to engage audiences, encourage participation and sharing and so build brands and businesses.But social media strategies are needed to make the most of it, so that social is managed, measured and optimised alongside a content marketing and customer engagement strategy.Social media marketing is rated effective by many Smart Insights readers. In our research on Managing Digital Marketing in 2015, both organic and paid social media was rated not far behind search and email marketing. How does your social media marketing strategy rate? To help you review ways to make better use of social networks we have created a new social media benchmark where you can score how you rate on a 5-point scale for each of the 7 key areas we recommend you focus on.Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.Nobody should “own” social media strategy in your organization. Social impacts all corners of the company, and should be more like air (everywhere) than like water (you have to go get it). Thus, the first step in the process is to create a cross-functional team to help conceive and operate the rest of the strategy.This visual capability review is one of a series available for download by all Smart Insights members in our Digital Marketing Benchmark download.
Social media is more than just a publishing platform. If you ask questions, you should stick around to participate in the discussion. social media marketing world There are dozens of social media monitoring tools that provide instant alerts when your posts have been shared, commented on or “Liked.” These tools often mean the difference between dedicating your entire day to monitoring your social networks and actually running your business while remaining on the grid.Obsess is a strong word, but you do have to be serious about your analytics. Platforms from Twitter to Facebook offer built-in analytics these days, allowing marketers to see which posts and updates are making the biggest impact and even identifying the specific number of people a single post reached. In addition to this data, your website analytics are a big key to measuring your social media success. If your strategy is working, you should see an increase in traffic and leads from your social networks.Social media is a powerful and affordable marketing tool if it’s taken seriously. Instead of a shotgun approach, follow these steps to create a social media marketing plan with a focused, refined strategy that can generate results.It’s an old social media strategy chestnut by now, but “listen” is still good advice that’s often ignored. The reality is that your customers (and competitors) will give you a good guide to where and how you should be active in social media, if you broaden your social listening beyond your brand name.Yes, you can use social media to help accomplish several business objectives. But the best social media strategies are those that focus (at least initially) on a more narrow rationale for social. What do you primarily want to use social for? Awareness? Sales? Loyalty and retention? Pick one.

Select Success Metrics In Social Media

How are you going to determine whether this is actually making a difference in your business? What key measures will you use to evaluate social media strategy effectiveness? How will you transcend (hopefully) likes and engagement? Will you measure ROI? With whom will you be interacting in social media? social media marketing tips What are the demographic and psychographic characteristics of your current or prospective customers? How does that impact what you can and should attempt in social media?It doesn’t matter who you are, or what you sell, your product features and benefits aren’t enough to create a passion-worthy stir. How will your organization appeal to the heart of your audience, rather than the head? Disney isn’t about movies, it’s about magic. Apple isn’t about technology, it’s about innovation. Only after you know why you’re active in social at all, and how you’ll measure social media strategy success should you turn your attention to the “how” of Facebook, Twitter, Tumblr and the rest. This channel plan should be distinct, in that you have a specific, defensible reason for participating in each (I covered this more in-depth in my post on 3 Rock Solid Questions to Guide Your 2013 Social Media Success).When we’re working on social media strategy for major companies, the plan and the deliverable is quite a bit more comprehensive than what you see above, but it’s based on this scaffolding and thought process. I hope you’ll find it useful in your own endeavors.Social media can be a huge benefit for small businesses, but it can also be a hindrance when implemented unsuccessfully. Developing a comprehensive strategy that will allow your organization to grow a strong and recognizable brand with consumers and potential business .
Another important aspect of growing a brand through social media accounts is to post consistently, Sherrill said. The types of content involved might vary, but in order to establish your organization as a thought leader within your industry, social media marketing tools she said that frequent and relevant posting is vital. Within the scope of B2B marketing, she warned that updating an account multiple times per day may not be appropriate – this strategy is generally acceptable for consumer-oriented marketing, but not for appealing to other professionals.In addition, Sherrill advised that certain social media platforms – Twitter, LinkedIn, Tumblr, etc. – can be more valuable than others depending on the situation at hand. For example, she said that LinkedIn is the best way to engage with other professionals within your industry, which is helpful for B2B marketing. But Twitter can offer instantaneous communication with other businesses and potential clients on a much more casual level, while Facebook is more consumer-oriented. Depending on your marketing goals – which should be focused on the target audience’s interests – each format can have varying degrees of value.The author also noted that there are various different strategies to help determine which kinds of content to post, and when. In general, SMBs should aim to post relevant news that is produced by industry experts, as well as original content and some promotional elements. How you choose to distribute these categories may depend on your audience’s interests or the standard dictated by leaders in your particular industry.Sherrill pointed out that a number of tools are available that can help social media users assess the value they are gaining by operating their accounts.

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