Tuesday, 1 December 2015

Social Media Quick Tip: Targeting for Facebook Ads

Today we’re talking about targeting for Facebook ads. What I’m going to show you is how you can see why you're seeing a particular ad. In the case shown in the video, I’m seeing the ad because 'Holly G Studios' wants to reach people interested in 'Oprah Winfrey'. social media marketing pdf Holly has some kind of Facebook ad strategy that figures if people are interested in Oprah Winfrey, then they might be interested in her content. Not only does it help you understand why you’re seeing what you’re seeing in your Facebook feed, it can also help you with your ad targeting.It'll will help you see why you’re seeing particular things in your feed 2) When you’re thinking about targeting your own ads, you can do some competitive intelligence and see what your competitors are doing. When you see their ads, take a quick screen shot, as shown in the video, and put in a Dropbox folder somewhere - so when the time comes for you to create your own ads, you’ve already got this done. Facebook is by far the biggest and most popular social media platform. There’s currently over 1.18 billion people around the world on the platform. That’s over 80% of all social media users – and at least 50% of them sign-in daily. It has the most evenly-distributed demographics of any social platform.All of them. Facebook is a must-have for any business doing online marketing. Whether you’re a B2B, retailer, restaurant, app developer, professional service provider or anything else, you can market to your demographic on this social site.
Full sized images (directly uploaded to an update) are some of the most shared content. A photo tends to get 120% more engagement than just text. social marketing media Use images that evoke an emotional response – whether that’s happiness, desire, humour or fear-of-missing-out – and are lifestyle related. Facebook contests are incredibly popular. Contests generate engagement and interest on your page. You can “like-gate” them to gain more fans or email-gate them for lead generation. Updates with a character count of 250 or less tend to have 60% more engagement than longer updates. Make your updates short, witty and pertinent.Quotes that inspire, are thought-provoking or make you smile (especially when posted on meme’s and other images) are hugely popular on the site. They get shared, liked and commented on a lot.Questions ask for a response and increase engagement rates (which increases your organic reach). Use short questions about lifestyle likes and dislikes. Use controversial questions that evoke a strong emotional response such as what sports team your fans prefer.Use Facebook Ads to reach your market. With Facebook Ads you can hyper-target your market based on demographics, likes, friends, bounced website visitors and lots more. People share their personal information on the site and as a marketer, you can tap into this. They’re one of the best spends for your ad dollars hands down.Use photo contests to get user-generated content, sweepstakes to make easy ‘wins’, or vote contests to gain consumer insights and lots more.

Write Specific Metadata & Page Titles

When posting on Facebook, you probably sometimes change the title and description in the linked content. social media for marketing The Content Stop suggests taking this a step further with the following advice: “We are noticing a big upswing in engagement rates on clients pages from adjusting the metadata and titles of a post to serve a specific niche (of course the copy is killer as well), then advertising that to that niche through a $2–$3 post boost.” In a nut shell, personalized posts make people more likely to click through your posts.Twitter has over 550 million registered users, and 215 million of those actively use the site. It reaches pretty much every demographic, it’s very global (77% of Twitter users are outside of the US), and it’s very public.Most businesses should have a presence on Twitter (even if you’re not actively posting on it). People often use the platform to get in touch with companies. If you’re not there (and checking your you’re missing out on potential new consumers. Hashtags (those signs you see everywhere) can spread your reach to your demographic. Use hashtags that are frequently used by your followers, that relate to your business industry, that are trending or are campaign specific. Connect with your customers on Twitter by @mentioning them. You can send a message directly to them (without using direct messages – DM’s are so 2011) to personally connect with consumers (and influencers), a bit like a public text.Engage your followers by retweeting their tweets. You show that you appreciate what they’re saying, and you can share content that’s not just yours.
When you use Twitter to sign in to other sites, your bio can show up on those sites. social media marketing course If you’re running an online promotion include the link to your website landing page, so it spreads your marketing reach.Offer your Twitter followers group deals and direct discounts that they can only get if they follow or retweet you. Email-gate it to follow-up with email automation campaigns.There are 570 million accounts on Google+. The usage rate is much lower – as the majority of businesses are only on it for Google My Business. Having said that, there are millions of consumers who use the platform regularly and they tend to be incredibly loyal to the platform. The majority are male, aged 28 and under and work in technical or engineering fields. The top three brands on Google+ are Android, Mashable and Chrome. If you’re in a tech or future thinking business, you definitely should have an active presence on the site.Unlike Facebook, people on Google+ respond a lot more to longer updates. Share paragraphs of your blog articles, product updates and tech related lifestyle posts.Like Facebook, full sized images (that you upload directly) tend to have a higher engagement rate. Tech related GIF’s frequently go viral on the site, as do any new cool and future trendy moving image formats. There are hundreds of thousands of Google+ communities from “Cat of the Day” to “SEO and Content Marketing”. They’re one of the best ways to find and engage with your particular demographic, as they tend to get genuine engagement.

Engage at Every Level, From Colleagues to Customers

Engagement is key on social. Whether you’re part of a big corporation or independent business, employee advocacy should be fundamental to your social strategy. b2b social media marketing Start by encouraging your employees to share relevant industry and workplace news on Facebook (credit to tipper @MarinighPR).Meanwhile, as a brand, be sure that you are not just pushing out content but that you are also actively listening and responding to your fans. With a staggering five out of six messages left unanswered on social, this could be to your competitive advantage.The right tools will help. A social media management platform such as Sprout enables brands to scale their social engagement efforts and communicate with their audiences more effectively. You’ll get actionable feedback from our integrated analytics on how you can improve your strategy to expand your audience even further. They can take time and effort to really be effective – think of communities as real world (in-person) networking events and you’ll be more successful.Like Twitter, a lot of engagement and spread of reach is through hashtags. Keep in mind that Google will create hashtags for every one of your updates anyway – and they’re amazingly accurate (it’s Google) – but if you need to be found for a word Google’s not picking up, add the keyword manually as a hashtag in your update.Although Google doesn’t confess to it, sharing your content on the platform tends to increase your SERP ranking. Check out Moz’s 2013 study for proof. Definitely have a Google+ page for your SEO.
LinkedIn is the world’s professional network. It has close to 300 million users, reaches over 200 nations and is still one of the fastest growing social networks. social media marketing plans Active users are generally over 30 and educated professionals.Create a branded company profile. Additionally, make sure your social media manager, content marketers and sales teams have solid profiles too – they’re likely the ones who’ll be using the platform to promote your business and get leads.LinkedIn has millions of groups. Over 80% of account holders use them. Like Google+, there’s a group for pretty much anything (related to careers and business). Find and join active ones that your niche demographic participates on. Share content and engage.LinkedIn’s kind of like a modern day Rolodex. Build your connections and use the platform for partnerships and leads. You can send LinkedIn emails to any or all of your contacts.Post links to company updates, your blog and relevant articles from influential websites. Update 2-3 times a week to keep your company brand (or personal profile) top of mind with your connections and groups.You can now publish full length articles directly on LinkedIn. It’s a brilliant way to get your message seen by and engaged with a larger network. You need to apply to LinkedIn to be approved, but it’s worth it.Instagram’s mobile photo-sharing site is extremely popular with teens and young twenty-somethings.The platform has over 200 million active users worldwide and is the fastest growing of the top social media sites. It’s also the most active site, with over 1.6 billion likes a day.

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