Do you know what your Facebook fans crave from your Facebook page? If you have been managing a business page for some time, hotel social media marketing you may have noticed that your content is not reaching a big majority of your fan base.Reach is a major frustration for most business owners that I come in contact with every day. However, I want you to stop focusing on reach just for a moment and ask yourself how you can better serve the fans that have liked your page.Here are some common questions that I get asked by my local business clients on a regular basis. The simple answer to this question is – ask your fans! Here’s an example from a local Facebook page. Every month this business owner asks her fans what they would like to see on her page. Check out that feedback! Each of these headings has the potential to generate up to three pieces of content each for your page. Yes, that is 30 potential posts for the week or you could break it down over the month. I’d recommend that you space promotions and contests out. Fans love to enter contests. This is a great way to showcase a new product, boost engagement on your page and build your list. One of the best features of contests using apps was the like gate. Sadly, that is no longer an option as of November 2014. You can still use apps if you want to build your list though. Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site.According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos2 (highlight to tweet).
Social should be about interaction. Depending on your business, you could host a love Q&A on your Facebook page. atlanta social media marketing Of course there is no better example than Mark Zuckerburg. Here is a lovely example of how he recorded a LIVE Q&A – check out all the comments and interaction.Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 percent higher engagement rate on the site.While it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page. The following are some tips on how to do it so that your campaigns are as effective as possible.Facebook videos should be seen as tools to increase your number of page likes and the amount of likes on your content. They should also get conversation going on your page amongst your fans and followers.To implement this tip, you can include a call to action on your video to hit the “like” button on your page. This kind of video should be the one that’s featured prominently in the “about” section. If it’s hidden away in your video library, less people are likely to see it.To further develop your page, you can also encourage people to like the video, share it, or leave a comment. You might want to ask a question to your fans in the video, or include one in the description.Diamond Candles, which gives lucky customers rings worth thousands of dollars with their candle purchases, posted a video showing off their merchandise. They told fans to “like if you want one” and received 1,836 likes and nearly 25,000 views.
Are you using Video on Facebook yet? If not, it’s time to start. I am starting to do this to introduce my weekly blog posts. Video is one of the biggest trends to hit Facebook this year. social media marketing trends Even if you are not technically savvy, you can still record simple videos on your phone and post them to your Facebook page. Check out what Jay Baer is doing with video on Facebook! I just love these videos, they are valuable, sometimes fun and most importantly they are short and sweet – just perfect for a busy business owner like meLet you fans be the first to know about new products and services that you are planning to release or launch. Do you have an exclusive brand or limited stock that you want to share with fans. They will really appreciate you sharing the news. This is a great example from a local shoe shop. Vaughan Shoes is a family run business in Mayo, Ireland. Donal plays for the county team and is a local hero so the business sell Mayo branded merchandise. Fans went crazy for these pink wellies! If you lived in the West of Ireland like I do, you would know how important wellies are and the pink Mayo ones were a BIG hit for this local business. Look at what trends your demographic is currently into. Are they tweeting about tattoos? Are they Instagramming their Ice Bucket Challenge pictures? Are they making vines about Valentine’s Day? Take a trend, put your own brand spin on it, and post a Facebook video about it. Remember to include relevant hashtags so that you have the chance to garner even more views.
One way that your can build your reputation with fans is by what your customers say about you. Do you use the review feature on your page? social media marketing pdf Ask your customers to leave a review when they are in your store or ask them via your page. Here is an example of one from our own page.Facebook is great and I LOVE it as you may have worked out. However it is really important to use it to drive traffic to your website as well. You may write a weekly/monthly post or host videos on your site. Whatever content you are creating over there, make sure you use Facebook to share high quality content with your fans. Jon Loomer is a great example of someone who provides consistent value and uses Facebook to drive website traffic. When people are on Facebook, they view their notifications, answer messages, scroll through their newsfeeds, check in on friends’ and families’ profiles, look at the trending news, and maybe click on an ad. They don’t go on Facebook to watch a long video.When posting a video on the site, keep it short. Data from a Wistia study showed that people are more likely to watch the entirety of a video if it’s shorter. More than 80 percent of viewers watched one that was 30 seconds or shorter, while less than 70 percent watched one that was one to two minutes long.The Coffee Bean & Tea Leaf, a coffee shop chain, posts videos that are mostly under a minute long. The company shows how their coffee is made and uploads fun, promotional videos.You don’t want any random shot to be your thumbnail. If your followers see an interesting image on their timeline, they’re going to click the video to see it.
Social should be about interaction. Depending on your business, you could host a love Q&A on your Facebook page. atlanta social media marketing Of course there is no better example than Mark Zuckerburg. Here is a lovely example of how he recorded a LIVE Q&A – check out all the comments and interaction.Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 percent higher engagement rate on the site.While it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page. The following are some tips on how to do it so that your campaigns are as effective as possible.Facebook videos should be seen as tools to increase your number of page likes and the amount of likes on your content. They should also get conversation going on your page amongst your fans and followers.To implement this tip, you can include a call to action on your video to hit the “like” button on your page. This kind of video should be the one that’s featured prominently in the “about” section. If it’s hidden away in your video library, less people are likely to see it.To further develop your page, you can also encourage people to like the video, share it, or leave a comment. You might want to ask a question to your fans in the video, or include one in the description.Diamond Candles, which gives lucky customers rings worth thousands of dollars with their candle purchases, posted a video showing off their merchandise. They told fans to “like if you want one” and received 1,836 likes and nearly 25,000 views.
SPECIAL FACEBOOK ONLY OFFERS
The offers feature on Facebook is a great way to drive sales into your local business. My biggest tip is to create something that is exclusive to your fans and makes it really easy for you to track. how to do social media marketing Here is an example from Jessica at Inspire Fitness. She has developed a 21 day programme for her fitness business. By running a special offer to include a discount and a free consultation on her page she attracted over 23 new leads in a couple days that converted into a number of high worth clients.Fans respond really well to visual content. This can come in the form of positive and inspirational quotes to attractive visuals for blog content to photos from within your business. You can use visuals to tell your business story and connect with your fans. Don’t forget you need to build a relationship with fans and this is a simple and human way to do that. I love how Kim Garst uses visuals to inspire her fans. Check out the social sharing and activity on this post! Since Facebook videos can only be shared on the site, you won’t be able to repost your call to action videos anywhere else. If you want to get more of your YouTube subscribers or Twitter followers to like your Facebook page, you’re going to have to upload a video from YouTube or another site onto your other accounts.When a news item or fad is in style, people’s newsfeeds are bursting with content about it. Just take the marriage equality Facebook photo or the KONY 2012 video, for example. You want to be there, on your audience’s newsfeed, with a relevant video that they’ll want to click.Are you using Video on Facebook yet? If not, it’s time to start. I am starting to do this to introduce my weekly blog posts. Video is one of the biggest trends to hit Facebook this year. social media marketing trends Even if you are not technically savvy, you can still record simple videos on your phone and post them to your Facebook page. Check out what Jay Baer is doing with video on Facebook! I just love these videos, they are valuable, sometimes fun and most importantly they are short and sweet – just perfect for a busy business owner like meLet you fans be the first to know about new products and services that you are planning to release or launch. Do you have an exclusive brand or limited stock that you want to share with fans. They will really appreciate you sharing the news. This is a great example from a local shoe shop. Vaughan Shoes is a family run business in Mayo, Ireland. Donal plays for the county team and is a local hero so the business sell Mayo branded merchandise. Fans went crazy for these pink wellies! If you lived in the West of Ireland like I do, you would know how important wellies are and the pink Mayo ones were a BIG hit for this local business. Look at what trends your demographic is currently into. Are they tweeting about tattoos? Are they Instagramming their Ice Bucket Challenge pictures? Are they making vines about Valentine’s Day? Take a trend, put your own brand spin on it, and post a Facebook video about it. Remember to include relevant hashtags so that you have the chance to garner even more views.
DIY GUIDES OR FREE DOWNLOADS
Adding value with helpful content is really important and as Facebook continue to change the way they show your fans content this is a “must do” for 2015. social media marketing new york By creating helpful guides, how-to’s and libraries of content, you will build trust and credibility with your fans. Check out this great example from Agorapulse. Your free download does not have to be long just make sure it provides real value to your fans.Fans love to know more about the faces behind a business. Don’t be afraid to be “social” and share pictures and stories about your staff members. This helps your fans and customers to connect with the people in your business and when they come to your physical location there is a connection already!This past fall, caregiving company 24Hr HomeCare posted a video about their dedication to No Shave November. They included the hashtags movember and If you do create a trend video, make sure it’s not like everyone else’s. It should also relate to your brand—otherwise, your fans may think you’re simply opportunistic. You want to come off as genuine, not phony.shaveoff so they could be part of the conversation. If you aren’t optimized for mobile, you’re going to have a hard time growing your Facebook page. According to The Verge and data from Facebook itself, 30 percent of Facebook’s 1.32 billion users log onto the social network exclusively on their smartphones. Aside from that, mobile video itself is going through its own revolution. According to a Business Insider study from 2014, 50 million people in the United States watch videos on their phones, and “15 percent of all online video hours globally are viewed on tablets and smartphones.”One way that your can build your reputation with fans is by what your customers say about you. Do you use the review feature on your page? social media marketing pdf Ask your customers to leave a review when they are in your store or ask them via your page. Here is an example of one from our own page.Facebook is great and I LOVE it as you may have worked out. However it is really important to use it to drive traffic to your website as well. You may write a weekly/monthly post or host videos on your site. Whatever content you are creating over there, make sure you use Facebook to share high quality content with your fans. Jon Loomer is a great example of someone who provides consistent value and uses Facebook to drive website traffic. When people are on Facebook, they view their notifications, answer messages, scroll through their newsfeeds, check in on friends’ and families’ profiles, look at the trending news, and maybe click on an ad. They don’t go on Facebook to watch a long video.When posting a video on the site, keep it short. Data from a Wistia study showed that people are more likely to watch the entirety of a video if it’s shorter. More than 80 percent of viewers watched one that was 30 seconds or shorter, while less than 70 percent watched one that was one to two minutes long.The Coffee Bean & Tea Leaf, a coffee shop chain, posts videos that are mostly under a minute long. The company shows how their coffee is made and uploads fun, promotional videos.You don’t want any random shot to be your thumbnail. If your followers see an interesting image on their timeline, they’re going to click the video to see it.
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