To market your business successfully on Facebook, you need to understand Facebook's unique opportunities, and how it differs from other media. social media marketing conference Just as you wouldn't run a radio ad on television, you shouldn't market on Facebook the way you'd market in a magazine or on your website. People regard Facebook as a fun social space where they chat to friends, check out photos and videos, and relax. You need to join conversations and become part of a community, rather than being a business 'outsider' who tries to sell aggressively. Hard-sell tactics - such as using advertising slogans, posting repeatedly about a particular product or service, or providing lists of products and prices in isolation from any related conversation - will result in other users 'unfollowing' you. They may even post negative comments about your business. Of course, our results could be different from yours. So many factors—industry, audience, relationship, engagement—will impact the final outcome, so if you want to find the perfect Facebook marketing strategy for you and your page, it’s best to test.We tried seven of the best Facebook marketing tips we had for getting better results with our Facebook marketing. Here’s how they went.Also know that our conclusions come from our specific experience on Facebook, sharing with our particular audience. Results might vary for you and yours. Feel free to start with our results, though. And come back and report your findings.
I’m sure that these quick experiments could be improved in a number of ways, and I’d love to hear from you about how you go about experimenting on Facebook. effective social media marketing Note that these experiments each lasted one week long and that the more samples you can get from your experiment, the better conclusions you’ll be able to draw. By nature of these being weekly experiments, we won’t have the same amount of data as we could if we had tried for monthly or longer. At the same time, we wouldn’t have been able to move fast and iterate quite the same way! One thing I’ve found to be true at a lot of social networks is that people on those networks love to view and click content that applies to the network. So, Facebook content works great on Facebook, Twitter on Twitter, etc. This update is an example of a Facebook topic (organic reach) that many are curious about. I love the pairing of update text to story in this one. It’s a post that we didn’t write ourselves, and it scored really high in reach and clicks thanks to a catchy update that played nicely off the article headline (and a nice picture to boot).The reach on this post was not extremely high (better than average for our page, though), yet the click rate was really amazing. Of the 1,000 people who saw the post 254 clicked through to read. My best guess on why is that it was a topic that is interesting to a lot of folks, along with an intriguing image you had to click through to see the complete picture.
One of the elements that the Facebook News Feed algorithm considers is the type of update that a page uses. social media marketing pricing News Feed places greater value on link posts versus photos with a link in the caption.This was perhaps our biggest win from testing. Median reach grew almost 70 percent, and average reach grew nearly 20 percent. Clicks also increased on both measures by nearly 10 percent.When you share a link post on Facebook, the link comes with a preview image that is pulled from the blogpost (technically it’s pulled from open graph tags in the HTML of the page).For our Buffer blog posts, we have a couple different types of main images on our posts: stock photos that we use as background images behind our headlines and a custom-designed teaser image that sits below the intro to every post. Here are some examples. Want to bring customers in store? Try targeting people who live in your town or local area. Couple this with Facebook Offers to be redeemed in store and see just how much in-store footfall you can get from being social. If you’re looking to build upon existing leads, you can add a custom audience and upload your mailing list directly to Facebook, enabling you to target users you have an existing relationship with. Taking advantage of the custom audiences feature often increases ad conversion rates. You can upload a mailing list or connect directly with Mail Chimp. Just click “Create New Audience” in the Audiences section.
For the multiple lines of text, we broke out our updates and caption into two or three sentences and spread them over several lines of the update, giving the update a bit more vertical space in the feed. social media marketing experts Facebook recommends uploading an image that is 1200x627 pixels for your ads. You’ll be provided with more specific image size recommendations depending on the type of ad you’re creating, but make sure your image is at least 600 pixels wide for appearing in the News Feed.Facebook advertising has some incredible targeting capabilities that can help you tailor your message and target your desired audiences. Take full advantage of Facebook advertising targeting options to create highly successful Facebook ad campaigns.Take advantage of advanced targeting options. Facebook has a ton of awesome and unique targeting options for FB paid ads you won’t find elsewhere. You can target audiences by location, age, gender, workplace, relationship status, language, education and more. Zone in on your ideal audience with interest targeting. In addition to the targeting options mentioned above, Facebook allows for some incredible deep interest targeting. This provides tremendous value, and the interest targeting capabilities alone can justify your use of Facebook advertising. Make new friends or focus on the old. You can target your Facebook ads exclusively to users who are already connected to your Facebook page, or you can choose to target them and their friends, or those who aren’t connected to your page yet at all.
I’m sure that these quick experiments could be improved in a number of ways, and I’d love to hear from you about how you go about experimenting on Facebook. effective social media marketing Note that these experiments each lasted one week long and that the more samples you can get from your experiment, the better conclusions you’ll be able to draw. By nature of these being weekly experiments, we won’t have the same amount of data as we could if we had tried for monthly or longer. At the same time, we wouldn’t have been able to move fast and iterate quite the same way! One thing I’ve found to be true at a lot of social networks is that people on those networks love to view and click content that applies to the network. So, Facebook content works great on Facebook, Twitter on Twitter, etc. This update is an example of a Facebook topic (organic reach) that many are curious about. I love the pairing of update text to story in this one. It’s a post that we didn’t write ourselves, and it scored really high in reach and clicks thanks to a catchy update that played nicely off the article headline (and a nice picture to boot).The reach on this post was not extremely high (better than average for our page, though), yet the click rate was really amazing. Of the 1,000 people who saw the post 254 clicked through to read. My best guess on why is that it was a topic that is interesting to a lot of folks, along with an intriguing image you had to click through to see the complete picture.
Have a clear goal and strategy
It's important to have a clear goal for using Facebook, and a strategy to achieve that goal. social media as a marketing tool For example, a coffee shop might decide that its goal is to increase sales generated by Facebook by 10% in the next 6 months. Their strategy could include.creating a post every morning featuring a special of the day, using a coupon code so that the sale can be tracked to Facebook.posting a daily photo featuring a customer who is its 'Coffee King or Queen' of the day.encouraging users to post their own photos of them enjoying a coffee. Setting a goal and strategy gives you direction for your Facebook marketing and a way to measure your success. Keep an eye on your potential audience meter. As you add targeting options and narrow your audience, Facebook will generate an approximate number of people you’ll reach. This is only an estimate, but can help you make sure you’re not targeting too many people (or too few). Ads perform best when they’re targeted to at least a few thousand people, so consider removing some restrictions if your audience is dipping below this. If you only have a few interests targeted, try adding related topics in the "More Categories" section. There you'll find options for narrowing your audience even further - choose users who have had a birthday recently, who upload a lot of photos on Facebook, etc.One of the elements that the Facebook News Feed algorithm considers is the type of update that a page uses. social media marketing pricing News Feed places greater value on link posts versus photos with a link in the caption.This was perhaps our biggest win from testing. Median reach grew almost 70 percent, and average reach grew nearly 20 percent. Clicks also increased on both measures by nearly 10 percent.When you share a link post on Facebook, the link comes with a preview image that is pulled from the blogpost (technically it’s pulled from open graph tags in the HTML of the page).For our Buffer blog posts, we have a couple different types of main images on our posts: stock photos that we use as background images behind our headlines and a custom-designed teaser image that sits below the intro to every post. Here are some examples. Want to bring customers in store? Try targeting people who live in your town or local area. Couple this with Facebook Offers to be redeemed in store and see just how much in-store footfall you can get from being social. If you’re looking to build upon existing leads, you can add a custom audience and upload your mailing list directly to Facebook, enabling you to target users you have an existing relationship with. Taking advantage of the custom audiences feature often increases ad conversion rates. You can upload a mailing list or connect directly with Mail Chimp. Just click “Create New Audience” in the Audiences section.
Create a human voice for your business
Facebook users like to talk to other people - not to an impersonal business. Whoever manages your Facebook page must be able to write in a voice that sounds real and likeable, using a style that suits your business. social media marketing blog They also need permission to express things in their own words, not in the company's jargon or 'official line'.nlike traditional media (such as magazines or television), or other online media (such as web pages), social media are built around frequent updates.There are a huge number of ways to compose an update on social media (we counted 71 ways in this post). This seemed like a good opportunity to see what style worked best for the Buffer page.The first test—no update text, just a link—is one that we noticed a number of other brands using on their pages. Instead of typing in the text for the update, you let the story’s title and description and photo encourage people to click through.Encourage other Facebook users to respond to your posts or to post their own comments about your business or a topic that's of interest to them and you. When they do post, respond quickly - within 24 hours is best. Failing to respond will weaken your Facebook friends' willingness to engage with you, and they will gradually drift away.Statistics show that around 50% of all Facebook users check their page at least once a day, and they need to see that you are regularly posting new material. Some guides recommend posting at least once a day, but the core principles are to post when you have interesting content, and to judge how often your audience wants to hear from you.For the multiple lines of text, we broke out our updates and caption into two or three sentences and spread them over several lines of the update, giving the update a bit more vertical space in the feed. social media marketing experts Facebook recommends uploading an image that is 1200x627 pixels for your ads. You’ll be provided with more specific image size recommendations depending on the type of ad you’re creating, but make sure your image is at least 600 pixels wide for appearing in the News Feed.Facebook advertising has some incredible targeting capabilities that can help you tailor your message and target your desired audiences. Take full advantage of Facebook advertising targeting options to create highly successful Facebook ad campaigns.Take advantage of advanced targeting options. Facebook has a ton of awesome and unique targeting options for FB paid ads you won’t find elsewhere. You can target audiences by location, age, gender, workplace, relationship status, language, education and more. Zone in on your ideal audience with interest targeting. In addition to the targeting options mentioned above, Facebook allows for some incredible deep interest targeting. This provides tremendous value, and the interest targeting capabilities alone can justify your use of Facebook advertising. Make new friends or focus on the old. You can target your Facebook ads exclusively to users who are already connected to your Facebook page, or you can choose to target them and their friends, or those who aren’t connected to your page yet at all.
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