Tuesday, 1 December 2015

Tips for Successful Twitter Marketing

Twitter, as I’m sure you know, is one of the most popular social networks in the world with over 230 million active monthly users sending 500 million Tweets a day. marketing and social media But just based on those numbers there would be no reason for a small business to set up on Twitter in addition to Facebook. After all, Facebook has over 3 times that many active users. So why use Twitter for your business? Well, for starters, with Twitter, unlike with Facebook, your posts can reach all of your fans. All means all! There’s no Edgerank on Twitter, no declining organic reach, just pure, 100% exposure.There are many other reasons to use Twitter as well – it offers an “instant access” feel that Facebook does not provide, it can be very personal, hashtags offer free amplification of content, and more.Oh, and if that wasn’t enough, might I add that 72% of users are more likely to make a purchase from a small or medium business that they are following on Twitter. People come to Twitter to discover what’s happening in the world right now, to share information instantly, and to connect with people and businesses around the globe. With hundreds of millions of users and over 500 million Tweets being sent each day, there is a great opportunity for businesses to reach a global audience of new and existing customers.No matter what type of business you are — from a large retailer to a freelance designer; from a B2B software provider to a mobile app company — you can use Twitter to build meaningful connections with a relevant and engaged audience. These connections can lead to actions across a network of loyal customers for your business.
Learn how to compose a Tweet, use a hashtag, and discover conversations related to your business. Once you understand the basics of Twitter you can use the platform to achieve your business goals.Use Twitter to attract and educate potential customers. social media marketing salary Every element of your profile — your photo, header image, bio, and pinned Tweet — should reflect your business identity and show the world who you are.Write Tweets that spark conversations and keep your audience engaged. Follow our content calendar template to help you develop your own content strategy.If someone follows you on Twitter they’re opting in to hear more from you. Followers can help your business extend its reach, drive sales, and increase awareness.Use Twitter analytics to view your progress, discover your top influencers, and learn more about your audience. This information can help you understand how to optimize your content and expand your reach. Ok, if you’ve been promoting your restaurant for a while, this should be pretty obvious. One of the first steps in successful marketing is to know who you’re communicating with. This is particularly true in social media. Think like your customer, and about why they would want to visit you. Create a tone for your social media based on this.If you want your place to be known as the neighbourhood hangout - create a tone (or even character) that you’ll consistently use across all of your social media platforms. Post in a friendly, neighbourly tone. You could, for example, have a long-term waitress or barman be the face of your social media.

Choose a good Twitter handle

The very first thing you need to do is choose an appropriate, easy to remember, and, most importantly, brand related Twitter handle (your user name, ex: @StoreYaCom). The reason you want it to be brand related, social media marketing statistics obviously, is so that people can easily find and recognize your business’ handle. It’s possible that brand name won’t be available, but don’t fret, you can always choose something similar. When it was time for us to pick our handle here at StoreYa, it turned out that @StoreYa was already taken, so we moved on and chose a different handle. Facebook provides an incredible opportunity for dining establishments to connect with their clientele. You’d be hard pressed to find a patron of yours who is not on this site - and most of them are checking their updates a few times a day.Make sure you take full advantage of your cover image. You have 851x351 pixels to market your business for free. Include delicious photos of your food, or people having a good time enjoying a meal with friends. You could change your cover image whenever you have a menu change, and market the new items or specials.Use tabs on your Facebook Page to entice people to visit your eatery. The first four tabs in particular are key - these are the tabs that show up on your front page (without clicking to open them all). You can see how effectively Bahama Breeze Island Grille uses these. Their first four tabs are: photos of food; locations; food deals; and featured menu items.They are thinking like their customer, and giving them the images and information a patron would want.
The most shared posts on Facebook are images. You’re in the business of food, and food is extremely visual. Be sure to include lots of images of your food in your regular Facebook updates. top social media marketing companies You could even create a lookbook of your current menu items.Post exclusive offers on your Facebook Page. Give deals to patrons if they “like” your Page. Give group deals (using a third party app, as per Facebook rules), to entice your Fans to share your deal with their friends - and get those friends to become Fans of your Page too.Use social sweepstakes and contests on your Facebook Page. These social promotions add excitement, and a great reason to get your customers coming back to both your Facebook Page, and your restaurant.Here’s an example from a client using our sweepstakes app. Wayne Gretzky’s Toronto ran a geo-targeted sweepstakes through Facebook to successfully generate awareness of their newly renovated digs, and their brand new menu.Facebook ads let you do all kinds of very specific, niche targeting. For restaurants and diners, this is ideal. You can target your ads to be seen only by Facebookers in your particular geographic location. You can also target your ads to be seen by those with specific likes, and by those who like certain pages.You can also geo tag your posts. If you have a chain of restaurants, for example, use this feature to show images or updates from your various locations.Videos are very cool when embedded directly into an update, or in a tab. If you have videos about how your food is made, or you have an interview with your chef/ food suppliers/ happy customers - include them in an update.

Make your profile look great

Twitter’s new profile layout, most specifically the header photo, enables brand’s to really show their colors in their profile by displaying a large, eye catching image. social media marketing training Be sure to make good use of this image in order to promote your business’ image. This image matches perfectly with the HubSpot logo and at the same time shows how (presumably) the HubSpot staff works. Giving an inside look into your business is always a great way to engage your fans.Here some more ideas of what you could use for your header image:ser generated content. For example, winning pictures from photo competitions could be used.ictures of your products.Pictures related to your brand’s personality. For example, a sporting goods company could have images of people playing sports in its header photo.In regard to your profile picture, the best practice is to use your company’s logo. nstagram is a hugely popular photo sharing platform. With its seamless integration with Facebook, it’s used about 95% of the time when your patrons are posting images to their Facebook friends. You can use Instagram in conjunction with your Facebook tactics, or you can use the site on its own. To increase awareness about both your Instagram profile and your restaurant, include relevant trending hashtags. For example, if it happens to be nationalcheesecakeday , and your culinary delights include cheesecake, post a scrumptious photo of that dish. Get found more easily by your niche market by using specific hashtags. For example, if you’re a bakery in New York, and are located in Soho, use geographic specific tags, like sohoeats. Instagram is a mobile social site - you use it on your phone.
When you’re running a particular marketing campaign (such as a contest or group offer), create a tag just for that promotion. social media marketing classes This lets your followers - and anyone else - engage with your campaign by using your hashtag in their posts, too.Hashtags are very popular on Twitter too. Include them in your updates. Use similar tactics to the ones mentioned above with Intstagram. Tip: You don’t want too many (given the character constraints on this platform - and you want to leave room in your tweets to get RT’s and shares with @mentions - so a friend can send your tweet to a friend).Send out tweets close to breakfast, lunch and dinner hours. Unlike Facebook, your tweets will show up in Followers’ feeds immediately as you send them. Invite your followers to join you for your special deal for Twitter followers.The only problem with the Merridees tweet, above, is that they are located in Tennessee, and I am not. It is incredibly important to geo-target your ads on Twitter. If your place of dining is located in Seattle - make sure you check off the geo-targeting location of Seattle when you are paying for your promoted tweets.I hope you’ve learned a little bit more on how to use these social media platforms to market to your restaurant patrons. There are many more tactics you can use, such as trying out Foursquare or Yelp, or creatively marketing with YouTube videos.

No comments:

Post a Comment