Tuesday, 1 December 2015

Facebook Marketing Tips for Business Owners and Entrepreneurs

When it comes to social media marketing, and in this case Facebook, your business goal isn't to get likes and shares, it's to do sales!For that reason every post should have a clear purpose. social media marketing articles Ask yourself, "What is the goal of this post?" and "How does it relate to my business goals?". If you can't answer these questions, you're wasting time, one of the scarcest resources any business owner has.If you're in the wine business, your goal is to sell more cases of wine, right? To test your audience and gauge if there is a market for Chilean wine, you run a post on a new Carmenere with a question "What's your favorite Chilean wine?". Your goal for this post is to engage your audience and gauge their interest in Chilean wine, which you may ultimately stock based on your fans interest.Facebook holds great potential for your business: 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Facebook Insights can tell you more about the people who choose to like your page. Once you know your Facebook friends' characteristics, you can tailor your posts and offers to meet their needs and interests.For example, if you're a book store that caters to customers of all ages, but most of your Facebook friends are aged 18-25 years, your Facebook offers might concentrate on books suitable for that age group (while your in-store offers are broader). Or, if you're an online seller who never meets your customers, you might be able to get a clearer picture of what they think and feel by reviewing their interests, ages and locations on Facebook.
We've covered all the nitty gritty need-to-knows about Facebook advertising. Now it's time to move on to the Facebook marketing, social media marketing dallas with tips and tricks that will help your Facebook business page grow, draw in new followers, and remain engaged with customers.In the past marketers were required to use a third-party application for FB contests, but Facebook recently changed their policy and now allows contests to be hosted directly on Facebook. Hosting a giveaway or contest on Facebook has never been easier! Hiding valuable content behind a like barrier will get more likes to your page – be sure to include a colorful and captivating call to action graphic to seal the deal.Trying to drive traffic to a blog post or article you’re sharing? Instead of using the automatically generated link and image block generated by Facebook, attach your own larger social media pic to the post and add the link to the blog post as a neat and tidy bitly URL. A larger image can do a better job of capturing attention. A/B test this technique and see if your clicks improve from the regular auto-generated format.Concise posts tend to fare better than their lengthier counterparts – it’s recommended that you trim down your words to somewhere between 100 and 250 characters for optimal engagement. No one’s looking to read the next great American novel in their News Feed.

Integrate FaceBook into your Marketing Strategy

Be clear on what you need to accomplish with your marketing strategy and the role Facebook will play in helping you achieve your goals. learn social media marketing If, for example, your goal is to generate 40 new leads a month with 10 of them coming through social media marketing, ask yourself: how will Facebook support that goal? How many leads will come from your fan base? How will you attract the right fans (use your buyer personas)?Your fan base is the entry point into your sales funnel and your Facebook posts the digital breadcrumbs that draw your audience into the funnel and down a trail towards a much more substantial piece of content they can download after filling out a form. Having a plan for attracting the right fans, engaging existing fans and drawing them into your sales funnel using posts is the first step towards reaching your goals. Chances are you already have customers, friends, and family that would be happy to give you a boost. If your business is a Pop-Up Kitchen, reach out to customers, family and friends you've served and ask them for their support. You can do this by inviting relevant Facebook friends to like your Page or uploading a list of best customers so you can send them an email. All of which can be done from the Build Audience section. These are the fans who will build the initial foundation and set the tone of conversation on your Page. To keep growing your audience, you can use your website, blog, or email newsletter. Just be cautious not to over utilize these channels and annoy people.
Pictures and videos are a major element of Facebook's appeal. Use them frequently to keep your friends engaged and entertained. importance of social media marketing For example:a clothing retailer could post photos of new stock as it arrivesan architect or builder could post day-by-day pictures of a house under renovationa personal trainer could post an instructional video of how to do a particular exercise.Get interactive with offers, contests, games, surveys, etc. People like it when Facebook is fun, and when it delivers something that they can't get any other way.Research shows that discounts and giveaways are the most popular reason for a customer to follow a business's Facebook page. Likewise, contests and games can be used to liven up your page.Facebook can also be used to distribute customer surveys. If you do this, make sure that you keep surveys short, and provide a survey link that users can easily click, ignore or share with their friends. It takes time to build good relationships with other Facebook users, so be patient. Engage sincerely in conversations, provide useful content, and develop rewards for loyal customers to help foster positive relationships.If you have a Facebook page, promote it throughout your business so that your social media works hand-in-hand with more traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature. You can also use Facebook’s various social plugins – especially the Like Button or Like Box – to get people to like your Page without having to leave your page and go over to your Facebook page.

Have a Clear Value Proposition

One of the biggest marketing mistakes is not having a clear value proposition. social media marketing agencies You must communicate how you solve a problem, what are the benefits you offer and how you're different from the competition. Then make sure your value proposition is consistent across all your marketing channels. This is Hppy, an application to measure employee engagement. It's clear as soon as you hit their homepage what their value proposition is - they reduce employee turnover and increase productivity. However, their Facebook page doesn't communicate the same message. It simply asks "Are you happy?". In their defense they've just done website refresh and I'm sure their social media pages will be updated shortly. Now go over and become a Hppy fan.First, make sure you've setup a company page and not a personal page. Then go into the "About" section of your Facebook page and make sure it's properly filled out with searchable information.Provide readers with a clear value proposition, an overview of what your business has to offer with a link to your website, include your address details if you want your ratings to appear and add any products or services with links to relevant pages on your website. Even on your about page take the opportunity to pull fans into your sales funnel. Change your Facebook cover to mix things up. Changing a cover photo to reflect a season or time of year shows fans that you are making an effort to be active and stay relevant. Updating your cover photo to advertise a special sale or giveaway will also help those events get more attention than they might receive otherwise.
Don’t worry about overdoing the posts – as long as they are spaced evenly through the day, you’ll be fine. Only 16% of your fans will see one post (if even that), as news feeds easily become over populated.search and social media marketing The more you post, the better your chances are of being seen. However, do remember to focus on quality over quantity – every post should be of value, not just something thrown quickly together. Insights lets you see your most popular and successful posts in terms of link clicks, shares, and likes. This data is extremely valuable and ignoring it is like ignoring conversion tracking for AdWords – it’s just plan silly! You should be using this data to see what you’re doing right, and then do more of it.Including tags in your posts is a great way to broaden your exposure, especially when working with other organizations. If you run a doggy grooming company and are giving away Petco squeaky toys, tag them with an @Petco. When they see the tag, they’ll be more likely to share your post with their fans, multiplying your reach by a ton! There’s no reason not to be generous with tags. Tag conferences you’re attending, businesses whose articles you’re sharing, favorite clients, etc. Everyone likes to get noticed, and they’ll remember that you were the one to put them in the limelight. In a similar vein, Facebook has hashtags enabled and you might as well use them. Twitter hashtags are a great tool for promoting a specific campaign you want to raise awareness of (like our own recent GradeAndGetPaid). It’s a nice way to seamlessly connect Twitter and Facebook marketing efforts.

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