You already know about our main mission to provide our readers with advice on social media. We’ve written how-to guides, shared different templates, and have created many lists to cover important topics in social media marketing. social media marketing news However, we know that for people in charge of social media management, especially in small businesses, don’t always have much time to browse through an extensive blog archive. To give you a hand, we’ve compiled 18 blog posts that touch on the topic of social media marketing tips that will help you improve promoting your business on social media.Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing. Since Twitter announced inline images, we’ve been experimenting with this change by adding images to a lot of the tweets from our @buffer Twitter account and have noticed a big difference in the engagement we’re getting. To get a better idea of what a difference inline images has made, I took the last 100 Tweets including a link from our @buffer account (not including any Retweets) and compared the averages of the tweets with and without images included.Using Buffer’s built-in analytics, I was able to look at the number of clicks, favorites and Retweets each of our Tweets received. Our click-through rate did grow, but not by very much. My theory on this is that with an inline image, there’s more content for the user to consume without leaving Twitter (which is probably what Twitter wants), so they’re not much more likely to click-through.
Of course, that’s just a theory so it’ll be interesting to see what the data says over a longer time period as we keep experimenting with this.Favorites increased quite a lot. Along with Retweets in the graph below, social media marketing network this shows a lot more engagement with the Tweets themselves. Clicks, on the other hand, show engagement with the original content.We often share our blog posts multiple times on social networks, for a few difference reasons. Some of the biggest benefits we get are more traffic, reaching people in different time zones and sharing our content with people who’ve followed us since we last posted it.The first, and perhaps most obvious, reason to share your content more than once is to drive more traffic that the initial share.Tom Tunguz did an experiment on his own blog to show how reposting the same content helped him to boost traffic.To get an idea of how many people were seeing and sharing his posts, Tom looked at the number of Retweets he got when Tweeting a link to one of his blog posts. We can assume from this that actual visits to his posts increased with each Retweet, as well. With each subsequent Tweet of an existing blog post, Tom noticed that he got around 75% as many Retweets as the time before.Guy Kawasaki is known for posting the same content multiple times, and one reason he advocates doing this is to reach your followers in different time zones. We’ve also noticed that Tweeting posts from the Buffer blog more than once gives us more traffic and more engagement (favorites, Retweets).
Something we try to do each time we post a piece of content is to slightly reframe it so we’re not just repeating ourselves. social media marketing certification This way we can sometimes get double or even triple the amount of engagement by highlighting different elements of the content each time we post it. We often do this on Twitter as well.You can simply right click any image on the web with Buffer’s browser extensions for Firefox and Chrome to share a new image post on Twitter or Facebook, that according to the latest social media statistics, will garner significant more clicks, Retweets and favorites.Skimping out on social media engagement in your social media strategy can pose a huge threat to your company’s social media presence. The 3 steps to doing social media engagement right are being proactive, always listening, and being engaging. Learn more in this blog post.Whether or not you should keep your social media management internal or outsourced is a decision many business, big or small, encounters. It takes time to weigh the pros and cons of the decision to give up the keys to your social media accounts. To learn about the kind of things you should consider, here’s a blog post that talks about the pros and cons of outsourcing your social media management.Every (smart) business has a website, but not every business gets the desired amount of traffic to their website. Using social media to drive traffic to your website ranges from the basic tactics everyone should be using, to more sophisticated methods that take a little more time to master.
Knowing what to include in your social media strategy is key to your social media success. But do you know what not to do on social media? social media marketing ideas There are many common social media tactics that can be damaging to your social media presence and this blog post touches on the social media mistakes you should put on your ‘what to avoid list.’There are many who support the use of social media for business, but there are still skeptics out there who don’t see or understand the benefits of social media for their business. This blog post uncovers 10 benefits of social media for business that will make any social media skeptic think twice about not using social media.Social media statistics allow marketers who use social media for business to guide their social media strategies. With so many studies being done on social media, it would be a shame not to take advantage of these very informative numbers. This blog post puts together a healthy selection of social media statistics that every social media manager should know.Even with a social media content calendar in place, content management can be tricky—especially if you’re juggling several social channels. Picking out the right piece of content to share out to your social media audience can be a daunting task for any social media manager. Learn 4 content management tips you can do with Hootsuite in this blog post.
Of course, that’s just a theory so it’ll be interesting to see what the data says over a longer time period as we keep experimenting with this.Favorites increased quite a lot. Along with Retweets in the graph below, social media marketing network this shows a lot more engagement with the Tweets themselves. Clicks, on the other hand, show engagement with the original content.We often share our blog posts multiple times on social networks, for a few difference reasons. Some of the biggest benefits we get are more traffic, reaching people in different time zones and sharing our content with people who’ve followed us since we last posted it.The first, and perhaps most obvious, reason to share your content more than once is to drive more traffic that the initial share.Tom Tunguz did an experiment on his own blog to show how reposting the same content helped him to boost traffic.To get an idea of how many people were seeing and sharing his posts, Tom looked at the number of Retweets he got when Tweeting a link to one of his blog posts. We can assume from this that actual visits to his posts increased with each Retweet, as well. With each subsequent Tweet of an existing blog post, Tom noticed that he got around 75% as many Retweets as the time before.Guy Kawasaki is known for posting the same content multiple times, and one reason he advocates doing this is to reach your followers in different time zones. We’ve also noticed that Tweeting posts from the Buffer blog more than once gives us more traffic and more engagement (favorites, Retweets).
Create a social media marketing plan before you begin
Similarly to the way you do everything else in the world of business, you must make a plan before executing. Same goes for social media. marketing through social media Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes. Learn how to create a social media marketing plan and watch your social media game flourish.Something we’ve noticed at Buffer is that a lot of our posts are still relevant months after we publish them. The other thing that changes after we publish a post is that more people follow us on social networks, so if we repost content from our blog that’s six months old, many of our followers will be seeing it for the first time, so they’ll get value out of it even though it’s old content.You can use a tool like Twitter Counter to track your follower growth, so you know when it’s a good time to repost some of your older content. Find 2 headlines for an article that you think will perform well.Tweet both of these headlines at roughly the same time, at least 1 hour apart. We’ve found that posting the two Tweets both in the morning or both in the afternoon works best.Compare the data for each Tweet to find the best headline for your blog post. The second Tweet clearly performed better as we found out through our social analytics and Buffer’s algorithm also identified it as a top Tweet. In fact, you can clearly see that the second headline got double the number of clicks.When we see a big difference in engagement on a different headline like that, we usually go back to the original post and change the title itself (the URL never changes, just the heading of the post).Something we try to do each time we post a piece of content is to slightly reframe it so we’re not just repeating ourselves. social media marketing certification This way we can sometimes get double or even triple the amount of engagement by highlighting different elements of the content each time we post it. We often do this on Twitter as well.You can simply right click any image on the web with Buffer’s browser extensions for Firefox and Chrome to share a new image post on Twitter or Facebook, that according to the latest social media statistics, will garner significant more clicks, Retweets and favorites.Skimping out on social media engagement in your social media strategy can pose a huge threat to your company’s social media presence. The 3 steps to doing social media engagement right are being proactive, always listening, and being engaging. Learn more in this blog post.Whether or not you should keep your social media management internal or outsourced is a decision many business, big or small, encounters. It takes time to weigh the pros and cons of the decision to give up the keys to your social media accounts. To learn about the kind of things you should consider, here’s a blog post that talks about the pros and cons of outsourcing your social media management.Every (smart) business has a website, but not every business gets the desired amount of traffic to their website. Using social media to drive traffic to your website ranges from the basic tactics everyone should be using, to more sophisticated methods that take a little more time to master.
Do a social media audit of your social media presence
Before creating a new social media profile, run a social media audit of your current social media presence. social media marketing consultant Social media audits are useful to keep all your social media ducks in a row, such as social profiles and passwords. To help you conduct one, use our social media audit template to get you started. If used strategically, these 5 tips found in our blog post that talks about how to increase website traffic with social media marketing will help you reach your website traffic goals.Here’s an example of how we might do that on Facebook.When it comes to social media, people have all the power to say whatever they want about your company and brand. What they are saying can be positive or negative. Regardless of how or why they give you feedback, not monitoring your social media audience is a missed opportunity. There are 3 ways to get the most out of social media monitoring, and this blog post explains them and more.You’ve probably heard this many times already, but I want to stress it once more: LinkedIn is no longer optional for any business, big or small. This social networks provides you with credibility, a large network of professionals, sales opportunities, and a marketing platform for your business. Educate yourself on the 4 reasons why your business should be on LinkedIn in this blog post.Social media tools like Hootsuite take the stress out of managing multiple Twitter accounts by providing you the ability to schedule Tweets ahead of time. There are 3 ways you can use Hootsuite to schedule Tweets and this blog post goes over how to schedule Tweets with Hootsuite.Knowing what to include in your social media strategy is key to your social media success. But do you know what not to do on social media? social media marketing ideas There are many common social media tactics that can be damaging to your social media presence and this blog post touches on the social media mistakes you should put on your ‘what to avoid list.’There are many who support the use of social media for business, but there are still skeptics out there who don’t see or understand the benefits of social media for their business. This blog post uncovers 10 benefits of social media for business that will make any social media skeptic think twice about not using social media.Social media statistics allow marketers who use social media for business to guide their social media strategies. With so many studies being done on social media, it would be a shame not to take advantage of these very informative numbers. This blog post puts together a healthy selection of social media statistics that every social media manager should know.Even with a social media content calendar in place, content management can be tricky—especially if you’re juggling several social channels. Picking out the right piece of content to share out to your social media audience can be a daunting task for any social media manager. Learn 4 content management tips you can do with Hootsuite in this blog post.
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